Why Social Media Isn't Right for Customer Service?

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Social media is one of the best tools to connect with potential customers. It has several advantages and possibilities compared to old communication channels . However, it also has disadvantages compared to new messaging applications . The problem is that the tools (social networks) only allow one user to open an account. In other words, they are not multi-user. This is a major drawback in terms of security . This is because each member of the customer service or sales staff must have the user and password of the company's account in this social network. Furthermore, when a company receives a large number of messages daily. It generates a collapse that cannot be handled by the social network interface itself. This happens because these networks were not designed for businesses.

They are designed for leisure and daily use. That is why social networks are not the right tools for customer service or sales. However, with Callbell you can still connect your networks (Facebook, Instagram, WhatsApp and Telegram) and serve your customers from a single place, without the aforementioned limitations. Messaging apps Advantages of bulgaria telegram database messaging apps over social networks When it comes to messaging apps. They have great advantages over social media. Here are some points that will help you better understand how messaging apps can improve and strengthen your business’s customer service. 1) They have only one channel of communication. When we talk about a single communication channel.

We are referring to the fact that each social network is limited by the number of people who can connect to a single account. We also mention the problem of the lack of a tailor-made platform to offer good customer service. This means, among other things, the limitation of the number of messages you can reply to, the limitation of the number of users in the same account, the organization of messages, sales or orders, unclear statistics, the absence of bots or automatic assigners. Messaging apps, on the other hand, have a definite advantage over the previous ones. In fact, messaging apps are as personal as social networks. In addition, they support multimedia messaging and full integration into CRM systems. Even unlike social networks. These tools are fully developed for customer service and sales.

Every message sent by a customer, regardless of the channel or social network, arrives in a single place and here, multiple agents connected to the tool can respond in an organized manner, invoice and even measure the performance of the company. 2) It is multi-agent One of the main advantages of messaging applications is that they are multi-agent . This means that multiple users can have an account in the tool and respond to messages from your connected social networks. This allows, for example. Having more than 5 people connected on the same WhatsApp, Facebook, Telegram or Instagram without the need to open the accounts in the social networks directly.