Growth marketing can be applied to many areas within your business. We like to ground our growth marketing approach within the AAARRR (or pirate metrics) framework, which covers all major marketing components: Awareness, Acquisition, Activation, Revenue, Retention, and Referral.
Awareness includes brand-building efforts that educate list of australia consumer email prospects about your brand and solution. This can encompass tactics like paid campaigns, social media outreach, SEO-optimized content, and company news.
Marketers have traditionally leveraged digital advertising (most often on Google), to test the messaging and subsequent impact on website traffic. However as the digital ad landscape matures and competitive differentiation becomes more challenging, growth marketing approaches need to be more focused and outcome-driven. For instance, marketers can consider testing multiple message variations to the same audience to see which generates more engagement. We are also seeing marketers leverage “brand gen” tactics (such as paid campaigns that feature signature content offers) to help drive both brand awareness and conversion.
Additionally, social platforms - most notably LinkedIn - offer immense opportunities as both an awareness and expansion driver. Social should be a core component of growth marketing in the years ahead. Experimentation with LinkedIn audience targeting represents a business-critical opportunity for growth marketing teams seeking to both drive awareness and customer closeness.
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