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WhatsApp is the largest instant messaging app in the world with around 2 billion users and a big gap over its closest competitor, Telegram, which has only around 500 million users.
In Latin America, this mobile application is commonly used by users to communicate with companies. For example, in the financial industry, nearly 88% of Latin American users have stated that they use WhatsApp to communicate with their bank, either to answer questions or carry out procedures.
For this reason, it is essential for companies to have tools that allow the gcash phone number data of this instant messaging system. Chatbots are the main tool that can help businesses carry out these tasks. In this article, we will present the reasons why you should have a chatbot , as well as the main providers of this service.
What is a WhatsApp chatbot?
A WhatsApp chatbot is a program that allows you to program automatic responses to frequently asked questions from users. This programming aims to simulate fluid conversations without the need for a real person to be present.
Chatbots work by setting keywords, the bot detects the words or phrases and sends the programmed response for that event. If the bot does not have a response configured to the question or phrase sent by the user, it will contact the user with an agent or real person so that the conversation can continue.
With some providers of this service, quick responses can be set up so that the user simply selects the option and the chatbot can continue with the flow without any problems. Using quick responses makes the use of chatbots for WhatsApp more efficient.
Benefits of chatbots for WhatsApp
In addition to the large market that WhatsApp represents, automating your conversations through chatbots represents multiple benefits such as:
Shorter response time, which represents a higher conversion rate by eliminating objections in less time.
Higher customer satisfaction and a more pleasant user experience because customers can have technical support and a customer service channel available 24 hours a day.
Savings in financial resources since it is not necessary to have a large customer service department. Staff can be refocused or occupied on more important tasks such as innovation or containing customer crises.
They allow you to get to know your customers more easily through the use of satisfaction surveys and mass campaigns to conduct market research.
Considerations before implementing a WhatsApp chatbot
A WhatsApp chatbot is a very useful tool to automate your conversations and grow your business, but it is not a magic tool. It is important that you know these points when incorporating a chatbot for your business.
The service provider is very important. You need to invest a considerable amount of time in analyzing the service provider, make sure that they have an official API (application programming interface), otherwise you may have communication problems with your users and it is likely that information will be lost in the process.
A chatbot is not a person. Chatbots are not people, so don't try to make them take over all the functions of your customer service department. It's also important to be aware that they are not Artificial Intelligence (AI) tools, so they require programming. That's why you need to make sure you choose a provider that has a knowledge base, tutorials, and technical support in Spanish.
