Person in charge changes or the structure changes significantly

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Sometimes the top person makes the final decision to buy or not buy. At the very least, the purchasing process includes the reason for the purchase, the appropriateness of the price, and the final decision of the person in charge. Multiple people are involved in the process. In B2C, the individual makes the purchase within their own budget, uses the product themselves, and makes the final decision themselves.

In other words, from the seller's perspective, in contrast to list of telegram users in oman B2C, where the customers who come to the store or search online have all the decision-making power, in B2B, the key to sales is to know to some extent the structure and system of each company, such as who the final decision maker is and what process the company uses to make purchases. In addition, when the , there are new business opportunities in B2B.



In addition, in B2B, money moves based on the company's financial statements, so things are sold in March at the end of the fiscal year to use up the budget, and sales increase at the end of the quarter. In contrast, in B2C, the sales season is in June and December, when bonuses are given and individuals' income increases. What they have in common is that food and beverage consumption drops in the valleys of February and August.