Email marketing is done for many different reasons

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This is where return on investment (ROI) comes into play. ROI is a useful metric to track the success of various campaigns, make necessary adjustments, and allocate resources accordingly. But many brands fail to adequately track such a powerful KPI. How to Calculate Email Marketing ROI Now, let’s take a look at the steps involved in calculating the ROI of your email marketing. Add up the money spent To calculate the amount of money spent on a marketing campaign, you need to take into account the cost of your email service provider, the salaries or hourly rates of the marketing team, and the expenses of any tools involved in the campaign.

Calculate the money earned saudi arabia phone number library Determining how much money a campaign has generated is more complicated. from lead generation to cold emails to a variety of value-added content sent to existing customers. When a recipient clicks on the CTA, they may not be spending money directly, but they are moving through important stages of the sales funnel, which will ultimately lead to conversion. Email Sales Funnel Screenshot taken from moosend.



com So, email marketing may be indirectly adding value to your business in more ways than you think. It is up to you to decide how to measure the amount of money you have earned. You can choose to track key metrics such as conversion rate, click-through rate, list growth rate, forward/share rate, bounce rate, and unsubscribe rate. These will give you an idea of ​​whether your email content resonates with your audience, builds brand awareness, and encourages future sales.