Social Media Trends for 2017, Will You Be Left Behind?

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The beginning of the year is always a good time to renew your company's strategies and planning, but you need to keep an eye on trends so you don't miss out! Digital Marketing is an area that is always in transition, so to help you, we have selected some trends that were presented by Kantar Ibope Media . Check out the tips below and get to work!

# Diversification (Facebook and Snapchat)
The race for followers is no longer enough to reach the podium. Kantar's research indicates that users and social networks will bet on diversification (whether it be content or tools for an even better experience on social networks).

# Personalized experiences (content)
Good content has always been key to the success of brands on the internet. This dentist database may not be enough in 2017, as people are increasingly looking for unique content. Identifying with posts, language, positioning and customized approaches for each person. The more you identify with the content produced, the better the engagement will be.

> How can Content Marketing help build your brand?

# Chats everywhere!
A few years ago, messaging apps became popular and gained a place in people's lives and smartphones. People have become accustomed to using this method for communication and in 2017 the trend is to increase this type of tool. Apps that reproduce conversation codes to generate automated communication with users – emerged as another big trend to watch.

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# Social commerce: who will be the goose that lays the golden eggs? - Pinterest claims the throne
Although social networks have launched features and tools to facilitate the purchase of products and services through their channels, conversion is still complex and presents results below expectations. One exception seems to be Pinterest.

A Kantar Millward Brown survey reported that 96% of visitors to the photo-sharing social network use the site to plan a purchase, and 87% actually made a purchase after seeing something they liked. Therefore, Pinterest's ability to generate sales is an important differentiator for the platform. Check out the full video with more trends for the year in the video below!

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The full video with more trends for the year can be found in the video below!