Telemarketing Scripts for Upselling and Cross-Selling

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Made Deceptive Claims About Web Accessibility Tool FTC Approves Final Order Against AI-Enabled Consumer Review Platform Sitejabber Surge in Brick-and-Mortar Commerce Will Spur POS Innovation See More In: ecommerce holiday returns holiday shopping holidays Main Feature News PYMNTS News Retail retail returns returns Saturday Feature Social Media Weekender FTC Alleges AccessiBe Made Deceptive Claims About Web Accessibility Tool By PYMNTS January FTC Federal Trade Commission The Federal Trade Commission FTC aims to require software provider accessiBe to pay $ million to settle the agency’s allegations that the company made deceptive claims about its product and failed to disclose its material connections to online reviewers.

The agency’s proposed order would also p botim data rohibit accessiBe from engaging in the alleged illegal conduct the FTC said in a Friday Jan. press release. AccessiBe did not immediately reply to PYMNTS’ request for comment. The company sells an artificial intelligence AI-powered web accessibility software plug-in called accessWidget and says it can make any website compliant with Web Content Accessibility Guidelines WCAG according to the FTC’s press release. The FTC’s complaint alleges that the company’s claims are deceptive because the tool did not make all user websites WCAG compliant the release said.

The complaint also alleges that accessiBe deceptively made third-party articles and reviews appear to be independent opinions by impartial authors failing to disclose that the company had material connections to those reviewers per the release. Companies looking for help making their websites WCAG compliant must be able to trust that products do what they are advertised to do Samuel Levine director of the FTC’s Bureau of Consumer Protection said in the release. Overstating a product’s AI or other capabilities without adequate evidence is deceptive and the FTC will act to stop it.