When search engines can answer questions, where will SEM go in the future?

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The rise of generative artificial intelligence represents a major breakthrough in science and technology, and has led to the development of many related fields. This trend is also evident in the search engine field. With the launch of New Bing and Google SGE, the search results page may be able to meet users' information needs. This course starts with the introduction of Google SGE and explores in depth its impact on future SEM (search engine marketing). Midway through the course, we'll discuss the core of its response - search intent analysis. Finally, we will analyze the development focus of Google Advertising in 2024 to help companies prepare in advance for the upcoming impact.



In this class you can learn

Learn how Google SGE works and how it will change the future of search.
Analyze future SEM trends and guide students to meet future challenges while enabling their companies to continue to grow.
Explore the essence of search engines: search intent analysis, and master this unbeatable rule that will never become obsolete no matter how the environment changes.
Google Ads development focus in 2024, learn how to use the new features of Google Ads to create the best ads in your mind.


Who is this course suitable for?

Marketing planning for those who want to stabilize their marketing strategy : understand mom database future trends and adjust marketing strategies in a timely manner
Brand managers who want to boost their company’s visibility : Content marketing is becoming increasingly important and is a must-have recipe for company exposure!
Business owners who want to prepare for the future : plan for future transformation to SEM and turn crisis into opportunity!


Course Outline

Part 1: Two key factors driving advertising growth in 2024

As the search engine with the highest market share in the world, Google's advertising platform Google Ads plays an important role in the SEM field. This course will dive deep into the unique value, features, and services of Google Ads and focus on where it will be through 2024, with a special focus on the latest developments in AI and automation integration. At the same time, we will analyze possible future changes in advertising policies and the impact of these changes on businesses, and provide recommendations for contingency measures.