Responsive website: mandatory in SEO?

[sharminakter]

It’s crucial for a B2B business to be visible on SERPs at every stage of the sales funnel. From the attention stage, when prospects first interact with you, to the action stage, when a sale is closed.

A B2B marketer needs to know their audience inside out, which means they often have to go further than B2C marketers.

However, you don’t have to consider this as a negative. A complex sales funnel means, at least from an SEO perspective, more opportunities to receive targeted traffic by appearing at each stage.

Low volume keywords
A more complex sales funnel means there are many terms that usa telegram data prospects are searching for to find suppliers. These are often lower volume keywords than a B2C marketer might expect.


B2B SEO specialists really need to hone their keyword research skills . They need to adapt to the audience they serve and work deep to find search queries that match their audience’s intent at every stage of the sales funnel.

It's about finding specific keywords that allow you to target a particular audience with content that moves them to the next stage of the funnel.

Low conversion rates
The other challenge specific to B2B SEO is the low conversion rate, at least compared to B2C.