Owned media is media that a company owns.

[Jane.Smith]

SEO
SEO is an abbreviation for Search Engine Optimization, which is translated as search engine optimization in Japanese.
It is used to mean taking various measures to improve your company's ranking in search engine results. The measures are often broadly categorized into external measures, internal measures, and content marketing. Examples of measures taken as part of internal measures are as follows. Specifically, these include improving the quality of the site and content, and analyzing and improving the behavior of search users.

Owned Media
By owning a media, a company can enclose users within oman whatsapp number data the media, or launch a media related to a specific genre to display it at the top of search results for related keywords. Together with earned media and paid media, it is called triple media.

・Earned media: Information is sent by third parties, such as through product introductions on social media or in the press, for the purpose of gaining credibility and reputation. ・
Paid media: Paid advertising, such as listing ads and social media ads, is placed.

The following article provides a detailed explanation of owned media.
→ We have compiled 20 successful examples of owned media design
→ How to improve your owned media! 6 ways to increase your pageviews

Persona
Persona means mask in Japanese.
In marketing, it is used to mean a user image that is expected to purchase a product or service. The advantage of personas is that by defining a user image in detail, such as name, age, area of residence, and occupation, it becomes easier to set strategic directions and measures. Specifically, data such as questionnaires is collected and analyzed to create a persona image.