Infobip is looking for a creative analyst: What do you need to know for an analytical job at a unicorn?

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Although many see it as primarily a technology company, Infobip has communication at its core . In short, it's a communications platform for everyone, and in a bit more detail: this Vodnjan giant develops technology that allows various global organizations to communicate with their users more simply, faster, and more efficiently.

Despite this, many in the industry are not aware that in addition to 800+ developers, the Croatian unicorn also has 150 marketing experts "under its hood" ! The Web Marketing team is currently looking for a Digital Marketing Analyst , so we decided to demystify what analysts and marketers do at Infobip for potential candidates. Our interlocutor on the topic is Ivan Soldo , who arrived at Infobip two and a half years ago as Web Strategy Manager , and is today Head of Web.

40 data centers and 14+ communication channels
When getting to know the marketing part of Infobip's story, it is essential to get to loan database grips with the product stack itself , or all the communication tools and services that Infobip offers on its platform. Although it seems huge at first glance, precisely because of its scale, it enables an incredible number of creative combinations for how businesses and organizations can communicate with their users , explains Ivan.

In order to bring out all the possibilities, it is best to start from the beginning - Infobip has over 40 of its own data centers spread all over the world. In addition, there are various communication channels and chat applications , and there is no shortage of options: SMS, RCS, Voice, MMS, WhatsApp, Viber, Messenger, Instagram, Apple Messages for Business, Google Business Messages, Email, Kakao, Zalo...

We also have a SaaS level with a Customer Data platform and applications that enable various functionalities using the channels we have - such as omnichannel marketing, automation, building intent and rule based bots, a cloud contact center , there is also AI that opens up new incredible platform possibilities, and last but not least - several integrations with the most important tools in the industry .

At first glance, it can seem intimidating to someone, but soon it becomes very inspiring and actually opens up a lot of space for creating different "use cases" and answers for practically any demand on the market.