In order not to lose the luxurious essence of your brand

surovy113 · Post by **surovy113** » Thu Feb 13, 2025 7:52 am

The idea that online shopping is about driving in-store traffic is outdated and a surefire way to stagnate. According to McKinsey, 40% of luxury purchases are influenced at some point by an online touchpoint. A true omnichannel strategy drives traffic from online to in-store and from in-store to online. You want your channels to continually entice, captivate, and seduce—compelling UHNW individuals to keep shopping. Create a seamless loop.

Maintain exclusivity
remember not to fall into mass marketing and lose exclusivity. Customize experiences and communications as much as possible and be highly targeted with digital spend. You don’t need to speak to everyone, just the selected few. The uniqueness of your brand will satisfy the desires of aspirants.

Finding the balance
Every business needs to strike a balance between being too online-centric and too offline-centric. Find the right balance for your UHNW customers by actively listening to their feedback and incorporating lessons learned to specifically fill their gaps. The goal is to create a more desirable experience, so they look forward to coming into the store and can’t wait to open your next email.

Form a unified brand image
In order for UHNW individuals to fully trust your brand across multiple channels, they must feel like they mom database are connected to a solid presence. Brand elements such as photography, brand voice, etc. must resonate with the brand values and be unwavering. The uniqueness of what these customers know about you can be constantly developed and explored, but it should never be taken lightly or played with.

Meet them where they live
It’s imperative to understand exactly what platforms the HNWIs are active on. A major misconception is that digital marketing is incompatible with luxury. Yet, 98% of HNWIs access the internet daily, and digital marketing offers them a better ROI than traditional media. However, whether buying paid social media, placing a two-page spread in Vogue, or optimizing SEO, expect the HNWIs to be clear about their interests and equally clear about your target demographic. Identify the precise keywords they use. Create stories they care about. And publish in publications they listen to.