Affiliation and position of person in charge

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Next, decide on the image and content of the site based on the persona. Examples of employment data personas for BtoB include the following:


Future Outlook
Decide on the search keywords you want to target
To create content with an emphasis on SEO, first decide on search keywords. Even if you can't expect to get results with a highly competitive keyword like "web design," you can increase your chances of appearing at the top of search results by combining multiple keywords, like "web design place name."

Use search engine suggestion features and tools such as Google Keyword Planner to decide on search keywords.

Check out the creation of competitor sites
Competitor sites are sites that rank highly for your targeted search keywords, or company sites with similar products or targets. Understand your company's strengths based on competitor sites and try to differentiate yourself.