Online Marketing Strategies: 10 Essential KPIs to Monitor

[ahbappy8.52]

What are the metrics to use, in the b2b world, to measure the effectiveness of online marketing strategies? Analyzing data in the right way allows you to understand which campaigns are working best and which ones need to be reviewed, helping to achieve business objectives.

We're talking about it in today's article!


Data to analyze for successful online marketing strategies
When establishing the most important KPIs (key performance indicators) to use to measure business performance, many marketers focus on traditional metrics, such as:

revenues from sales
the number of leads generated
the cost per acquisition of each customer
However, there are many other data points to consider that can be valuable in mexico phone number list starting a successful b2b marketing strategy and making adjustments over time if necessary.

By excluding the right KPIs, you risk basing your decisions on incomplete information.

The following video can be useful as an introduction to understand what it means to create a successful b2b digital marketing strategy : we recommend you take a look before continuing reading!


We have prepared a list of the 10 most important indicators in b2b digital marketing and which should be the fundamental references to understand the progress of the strategy.

We analyze them together below.

1. Marketing revenue attribution
How much revenue is generated from B2B marketing activities? In other words: what percentage of total revenue can be attributed to the content marketing strategy ?

Answering these questions allows you to understand how effective the campaigns launched are. No company wants to waste time and resources on activities that do not generate ROI. It means going beyond the number of qualified leads obtained and understanding how much the marketing strategies really influence revenue, giving a monetary value to the team's efforts.

2. Customer Acquisition Cost
How much does it cost the company to acquire a new customer? The answer includes all marketing expenses, technologies used, software and costs related to the people who contributed to achieving the goal, establishing a reference period of time.