Be aware of the value of digital marketing strategies

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A digital marketing strategy must be a team effort involving different departments. Therefore, the objectives and value of the activities must be clear at all levels, so as to best integrate them into the activities and obtain excellent results.

To understand the role of digital in b2b, just think that, according to recent analyses, 50 to 90% of the purchasing process is completed by decision-makers even before interacting with the sales force [ source: Spotio ]. This data provides us with a measure of the role of buyers in evaluating solutions that meet their needs.

Corporate strategies must therefore recognize users as an active and autonomous part, making available quality tools capable of influencing their perception.

Catching the signs of change
B2B buyers inform themselves and purchase differently, proving to be prepared and increasingly oman phone number list aware of the challenges and suitable solutions.

This is a different approach than traditional marketing techniques, which are based, for example, on sending identical messages to a list of contacts and cold calling .

Before changing the method and transforming the activities into results-oriented strategies, it is necessary to capture the signals of change:

more demanding and prepared buyers
unsatisfactory results
ROI decrease
poorly aligned departments
These are some warning signs that tell us that the time has come to change our modus operandi , starting with alignment with the objectives to be achieved .

Feeding Common Interests
Digital marketing strategies affect the entire company in a transversal way .

One of the most common mistakes that leads to lost business opportunities is believing that only marketing must align with the demands of the evolving market. Digital b2b activities offer innovative tools to all teams, supporting the achievement of departmental goals and company objectives.

For example, the sales force has at its disposal valid allies in commercial activities, such as a complete CRM and the inbound sales methodology , focused on solutions to connect with prospects. Likewise, customer service can access valuable information on potential customers, coordinating relationships with existing ones and assistance procedures.

digital marketing strategies

Activate digital marketing tools
The aspects highlighted so far have served to give a complete picture of the value and opportunities of digital marketing. It is time to get to the heart of the activities to be integrated and that can make the difference in the transition to digitalization .

Marketing and content
Content is one of the most important assets in b2b marketing, because it triggers interest and curiosity on the part of users. Starting from quality, complete and in-depth information, you attract qualified traffic and start the process of converting prospects.