Compare your site to competitors

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You can understand what alternatives your customers are considering, track the decision-making process, detect trends in audience preferences, and identify the percentage of users who leave your site to go to your competitors' sites or continue their search on Google.

Using this information, you may want to arrange media placements on the same resources that generated traffic for your rivals, clarifying your positioning, brand image and communication, and driving growth.

Learn even more ways to derive business value from this data in our news article: Attract More Customers Online by Knowing Any Website's Traffic Journey .

Discover your competitors' traffic

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Not long ago, SEMrush Traffic Analytics released its Audience Overlap feature: it allowed you to compare two websites and show you the percentage and absolute number of users visiting both sites.

The new Audience Insights report has replaced the Audience afghanistan phone number data Overlap tab, and it starts with a chart showing shared and unique audience volumes for the sites you choose.

This is also the case when you enter your own site into Traffic Analysis, but only with a maximum of 4 competing sites.

Audience Report, new widget from SEMrush

Using Audience Insights, you can:
See a list of sites with a similar audience;

Compare shared and unique audiences.