4 lessons from GaaS that marketers can learn

[zihadhasan01827]

With new ways to monetize the gaming industry, GaaS is a winning strategy to attract and retain customers .

But building and retaining a long-term audience is the goal of marketers everywhere, not just in the gaming industry.

So what can marketers learn from the GaaS model?

The ultimate goal for marketers hasn't changed, as it is to identify their target audience and find ways to convert them into repeat customers .

It essentially comes down to creating the right content for the right audience at the right time.

Staying up to date with the latest trends in the market is also a focus, and gaming as a service (GaaS) should not only be watched but also learned from.

Here are four lessons from GaaS that marketers can use to learn to increase consumer engagement and retention.

1. Microtransactions
A microtransaction is just what it sounds like — a customer pays a low fee in a quick transaction, usually to unlock a new feature, upgrade to the next level, or purchase virtual items.

While the low fee may not seem cost effective, think finland phone number list about how many microtransactions can occur considering the number of players and the time they spend on the gaming platform .

For example, the game Fortnite generates much of its revenue from microtransactions, which allows them to keep the game free to attract more new players.

By offering something for free, consumers gain experience with a game or brand and in turn are willing to continue the relationship by making small purchases again and again.

With microtransactions, players purchase exactly the content they prefer, keeping them engaged and loyal to the game.

Microtransactions are a way to monetize a game long after launch and a means of marketing the game well beyond its initial strategy. They keep customers engaged, which means they stick around longer.

For marketers, finding ways to keep customers engaged by giving them what they want will be a winning strategy.