Black Hat SEO

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A set of techniques used to improve the positioning of a page and obtain more expressive SEO results in less time.

Black Hat SEO techniques usually go against Google's webmaster guidelines. Black Hat SEO is considered dishonest for promoting attitudes and strategies that are outside of standard search engine norms.

Blog
A blog is nothing more than a personal or business website or page that aims to help users find valuable information on a particular topic. Blogs serve a variety of purposes, including:

staff ;
entertainment;
business .
Bot
One of the names given to the Google crawler . It is a program that performs actions autonomously in search engines. Its objective is to index the largest number of pages in a search. It is also known as a crawler, robot or spider.

Bounce Rate
Google Analytics metric that allows you to understand the percentage of visitors who enter a certain page of a website or blog and immediately leave it.

From this metric, you can see how effective your user retention efforts on your pages are.

In addition, the Bounce Rate, also known as bounce rate or bounce percentage, is also a number that allows the professional to identify an error on their website, in case there is some very absurd variation.

Branded Keywords
These keywords are directly linked to a brand.

Branded keywords are often searched for by prospects and people in the later stages of the customer journey .

For a company, this type of keyword is essential, since latvia phone number list searches for keywords like this determine a high tendency among a certain group of users willing to make a conversion .

C Clickthrough — CTR
The action of clicking on a link and arriving at another page . This action can be performed on a paid media ad, on one of the pages displayed in organic search, or even having an internal link that directs to another website within a specific page.

Cloaking
Cloaking is one of the main Google penalties . In this case, a website is penalized when it shows one content to the search engine and another different content to the user.

When we talk about Black Hat SEO, cloaking is very common. This is one of the most severe penalties from Google, which can include indefinite exclusion of a website from organic search results.