What formats are best suited for BOFU?

[zihadhasan01827]

Regardless of the format, in order to be credible, BOFU material must be well crafted , with excellent quality and production. Ultimately, the lead needs to feel confident, and well-done design and production go a long way toward conveying that idea.

However, there are content formats that help to better convey the authority and credibility that the lead should feel at this stage. Let's see what they are.

Webinar
A webinar is a kind of online conference, it creates authority and proximity with viewers, who can even ask questions live . Isn't it a great format to use at the bottom of the funnel?

Additionally, you can measure the maturity of your leads by the questions they ask and notice the actual number of people who are at this stage of the funnel.

Webinars need a good script . As we said, the most important thing is to convey credibility and trust to the leads. A poor and disorganized webinar can drive away the client, instead of helping you sell your product or service.

There are currently some good free webinar tools out there, such as Google Meet . There are also live versions of Facebook , Instagram , and YouTube . Zoom is also pretty good, but it only allows 40 minutes for free accounts.

Minivideos
Even though it's not a direct dialogue like a webinar, making good mini-videos explaining some BOFU content is also a good format. Because it's shorter and requires less attention span, there's a chance that the lead will watch it, even if they're not as motivated as a prospect who's interested in watching a webinar.

Plus, mini-videos are easy to view and can be featured on your website for quick reference. They're a great option for those who want to clear up a quick question .

Because they are short, these videos have to lithuania phone number list be more direct and aimed at the product or company. But be careful not to make them too appealing and pay attention to the quality of the material.

Since BOFU has less content than other stages of the customer journey and is very important for selling, it may be worth investing in a team or perhaps a video production company. This helps ensure excellent production.

Ebooks
Ebooks aimed at BOFU, that is, with more details about your products and the benefits of your company, also help the lead in the purchasing decision .

Knowing your business's buyer persona is essential in the Content Marketing strategy, including this stage, in which it is necessary to create ebooks with topics about your product that interest them.

Once again, we emphasize the need for quality content and design of the ebook, so that it has the desired impact on the lead.