What challenges exist for creating websites for large companies?

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Investment capacity is not the problem for large companies, as they have the ability to invest in good tools, create large, well-trained teams and hire good suppliers, and in theory, this allows them to create the best websites.

However, many times, what we find are inconsistent websites, with superficial content and inactivity problems, which do not generate engagement in readers nor effectively fulfill their role in marketing.

That's not a rule, of course. Many large company websites are well developed, but there are teams that face challenges that are common to large organizations and that can impact the quality of the website.

The hierarchical structure of large companies can often become very rigid. For example, to carry out an idea, it is necessary to go through several levels of approval: the analyst, the supervisor, the manager, the director.

That being the case, imagine what the bureaucracy nigeria phone number list of creating a website must be like, given that it requires agility.

Management rigidity can also limit creative freedom, and professionals generally lose autonomy and have more difficulty taking risks with new ideas, which are essential to having more creative and innovative websites .

Furthermore, a website can be developed better when there is collaboration between teams, even if the creation of the website is outsourced. However, large companies also run the risk of isolating their teams and collaborators so that each one fulfills their role.

Due to these limitations in large organizations, professionals generally focus on startups and small businesses for inspiration, since they find more autonomy and freedom of creation there.

On the other hand, agile methods and more horizontal forms of management are already being adopted in large companies to change this scenario. These changes tend to favour innovation and make the websites of these institutions become references for market professionals.