How to create a complete SEO report on your strategy to monitor your performance

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Is your SEO generating real results in your Digital Marketing strategy? Can you demonstrate these results to your clients or your boss?

One of the biggest challenges for SEO professionals worldwide — aside from creating content that ranks and generates increased traffic — is being able to show the impacts of a strategy with good reporting.

And of course, a good report should not only show the current situation and the results obtained, but also provide information to define the next steps.

Here you will see how to make a good SEO report , understand what are the main metrics that we should present, how to do a performance analysis and establish priorities for the coming months.

If you want to learn how to prepare a good SEO report, keep reading, as we will cover the following topics:

What is an SEO report and what are its objectives?
What are your SEO strategy goals?
SEO metrics you can include in your report
Content analysis
How to do a web audit
Overview: Make a report that generates relevant data
What is an SEO report and what are its objectives?
An SEO report is a document that expresses the performance and current status of your strategy, highlighting the positive aspects, points of attention and the next steps so that the strategy obtains the expected real results.

Today, the big problem in general is that we make superficial reports, which do not generate insights and often point to indicators that are not relevant to the company or client in question.

The main objective of a report is to understand pakistan phone number list the most relevant metrics and monitor their performance.

Let's see an example:

Would you say the SEO strategy below is successful?


Let's see: a considerable traffic of more than 1.7 million visits in just one month and more than 18 thousand words indexed among the first 3 positions, a successful strategy, right?

Answer: That depends! As everything in SEO and its multiple concepts indicates.

Suppose we analyze this strategy further and find the following numbers:

Leads generated through organic traffic : 0
Customers acquired through organic traffic: 0

The hard truth for many SEOs (including us) is that traffic and the number of indexed keywords are… vanity metrics! To identify which metrics are most relevant to an SEO strategy, it is necessary to have a very well-defined “details”.