Harnessing the Power of Data Analytics

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SOV doubled (+104%)
Traffic and sales volume increased across the “soda” keyword overall, regardless of the specific test campaign
The test campaigns were focused in Sponsored Products, and yet we saw stronger sales volume and new-to-brand (NTB) metrics through the corresponding Sponsored Brands
Overall Account Period over Period (PoP)

Impressions: +34%
Clicks: +73%
Spend: +96%
Sales: +273%
NTB Units: +570%
Test Campaign PoP

Impressions: +29%
Clicks: +46%
Spend: +74%
Sales: +120%
“Optimizing based on AMS Time of Day Insights had a direct positive impact on both the focus keyword and the account overall as it allowed us to capitalize on high-conversion times of day and stand out when we knew the customer was most interested.”

Jessi Shapp

— Jessi Shapp, Sr. Specialist, Marketplaces Search at Tinuiti

Intraday Bidding Helps Boost Book Sales for Author
Our Amazon ads team wanted to increase revenue for top evergreen titles written by a specific author for a publishing client. Using AMS data, the team was able to determine which specific days and times were likely to yield the best results.

After identifying the overall busiest days—and specific hourly windo belgium phone number data ws on given days—the team built an intraday bidding plan that would increase bids by 15-30% during these heightened hours of opportunity. The additional percentage amount allotted to each boosted hour (between 15-30%) considered traffic, with bids never being decreased below their typical amount.

You don’t have to wait for the sequel to read all about the results…

Impression Change: +73%
Clicks Change: +56%
aCPC Change: -6%
Spend Change: +66%
Sales Change: +72%