Increase authority with size

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Google increasingly favors authoritative pages.

This can mean a lot of things, some of which are difficult for you to control as a writer or content strategist, but there are two things you can control: size and quality .

We'll start with size, as Google undoubtedly favors longer-form content.

The length depends exactly on the topic and what the competition is doing, but for most industries, 500-word blog posts are no longer enough.

Increase authority through quality
Quality is the other component of authority that you can directly control.

Google's algorithms are advanced enough to distinguish whether a post is well written or not.

So make sure you write with impeccable grammar , and vary your vocabulary and sentence length.

Write to win snippets
Ranking well on Google can be very complicated, but if you get a Featured Snippet , your job will be easier.

The current incarnation of Google search romania phone number list results often displays a snippet—a box right in the search results that pulls up a definition, a list of instructions, or some other specific answer to the query.

Try this with some searches to see what we mean.

Often, the snippet will be a simple definition or a bulleted or numbered list.

Think about what your keyword snippet would probably look like, then write the best one.

If you create a good snippet, you will get a position at the top of the search results .

Images and video
What's better: a great text-only blog post or the same blog post, enhanced with images and video?

You already know the answer, and so do the search engines.

As much as your budget allows, include strategic images and even videos in your posts.