Key Points

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In Europe and the United States, platforms are more like single-handedly fighting and lack effective collaboration. For example, in TikTok live streaming, users need to exit the app after placing an order and complete the payment through other channels. Various inconveniences will make consumers' shopping experience very poor. Even Amazon, the largest traditional e-commerce platform, has a mature system from online shopping to home delivery, and it is difficult to bring users a good live streaming experience like Taobao. Another growing competitor, Shopify, has an architecture that allows merchants to sell any goods anywhere, and has new zealand whatsapp number data built its own mobile payment system Shop Pay, which greatly facilitates the sales process. However, for product promotion, it is highly dependent on third-party platforms such as Instagram, YouTube, Google, Facebook and TikTok, which makes it difficult to reach the level of domestic live streaming.

Livestreaming has successfully occupied the top of the pyramid of e-commerce sales in China. Does it mean that European and American countries should also follow suit? In fact, the objective factors for the popularity of livestreaming in China are the convenience of shopping and greater discounts, while the European and American markets are still at the stage of providing convenience for consumers to shop online, and more aspects are changing the idea of ​​shopping on websites. This is destined to take more time to introduce the latest livestreaming sales model.
Whether it is discovering needs on Instagram, watching ads on TV, searching for products on Amazon, or unpacking packages at home, the channels for brands to interact with users are expanding. It is important that brands must actively provide users with a good shopping experience in all aspects. In the new year, are you still hesitating whether to include social media marketing such as live streaming into your marketing strategy? Welcome to contact us, our marketing experts will tailor the most effective marketing strategy for you.