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From the perspective of consumption habits, European and American countries generally "lay flat" in the face of the epidemic. Although the proportion of online shopping has increased during the epidemic, most people still shop offline as before, such as Walmart. In terms of the logistics system, China has the most convenient express delivery network. Domestic consumers can browse the live broadcast channel and place an order with one click after watching the live broadcast content they are interested in. With the fast domestic logistics delivery, there is no need to worry about delayed delivery. These have made China the world's largest e-commerce market, contributing 52.1% of global electronic consumption.

Even in terms of viewing content, the ideal video length oman whatsapp number data by American consumers is usually between 1 and 3 minutes, and they generally only watch categories that interest them, making it difficult for QVC-style live promotional content to gain traffic.
So does e-commerce in Europe and the United States have the same development potential as domestic e-commerce?


As the population continues to increase, the trend of live streaming sales will become stronger in the European and American markets, but it may not reach the same scale as in China.
For example, the domestic online payment system, Alipay, WeChat and Douyin's independent payment systems facilitate one-click purchases on the live streaming page. Not to mention that the discount space for live streaming is greater than that of traditional e-commerce platforms and offline.