Publish content outside the domain

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The difficulty at the beginning of B2B Content Marketing work is generating traffic to your pages . Therefore, publishing content outside of your domain is an efficient way to generate engagement and strengthen your brand awareness.

Little by little, more users will understand, know and be interested in the content you offer.

While sponsored links and SEO are great for attracting readers to your pages, getting started can be tricky. That’s why it can be beneficial to know that those working with the B2B model are used to using Medium or LinkedIn to see new posts .

Don't forget about newsletters
Your audience is most likely people with a busy sri lanka phone number list work routine, which means they won't always have time to visit blogs or social networks to see new content.

Therefore, you should take advantage of an even more direct and important feature : newsletters .

Depending on your target audience, the content of a newsletter can be a little more informal. The important thing is to take advantage of the closer contact with the user to present your content and potentially become an essential source of information for the recipient.

Uses of visual content
Even though the main focus of Content Marketing is writing, it is necessary to know how to use other resources to improve the efficiency of your actions.

Use images, videos, graphics, and even screenshots to illustrate your texts and enrich the user's reading experience.