Understand what Google Analytics UTM parameters are and how they can be useful for your campaigns

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Finally, you can check multi-source tracking in your Google Analytics dashboard .

In other words, you can measure traffic that comes specifically from a Facebook post, tweet, image, or email sent to your list.

Once you do that monitoring, it will be easier to do A/B testing that leads to correct decisions in your digital marketing strategy .

So if this tool is so useful in theory, why aren't marketers using it more often?

This is generally because it can actually be a complex resource at first, from a practical point of view.

With that in mind, we've written this article to show you what Google Analytics UTM parameters are and what they can be used for.

What are Google Analytics UTM parameters?
Why are UTM parameters so important?
What can you track through UTM parameters?
How to create UTM parameters in digital marketing?
What are Google Analytics UTM parameters?
UTM parameters are text strings that you can ukraine phone number list attach to your URLs to track every time they are clicked.

They cause Google Analytics to show specific results regarding the source of traffic to that URL .

Thus, UTM parameters allow you to analyze traffic taking into account where it comes from, that is, how it reaches you.

This information is very important because it allows you to understand the exact behavior of your audience for different digital channels in relation to a specific campaign. Therefore, it can be interesting in different attribution models in Marketing.

If you don't know the path your audience takes to get to you, how do you expect to reach them?