A good lead magnet will be relevant

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The three main things to remember when building your list are: permission, permission, and permission. Your organization must have explicit permission from an individual to send them informationsee GDPR below). You can get it when a visitor signs up on your website, you sell them something, or you get their permission by creating lead magnets. You should avoid buying or renting a list, copying email addresses from the web, or even digging through your historical contact database. If you send emails to a purchased list, you risk scoring negatives in the form of complaints.

You then risk being excluded from commercial email south korea cell phone number list marketing systems or, even worse, being blacklisted by spammers. Create “lead magnets” A lead magnet attracts prospects to join your email list, usually in the form of a free offer or incentive. This offer can take many forms, but it must have value to your potential customers and be distributed free of charge in exchange for their email address., useful and, in general, useful to your prospects.

Here are some reference examples: Ebook White paper Report or study Checklist Models Webinar or course Professional video Maintain regular and relevant email communication By maintaining regular contact with the people on your list, you build trust in the relationship you have with them. And, like any lasting relationship, it must be mutually beneficial. Therefore, for the recipient, the message must contain information that is valuable to them or useful to them in some way. But above all, it must be relevant.