A great feature in Google Ads is the ability to use variables that automatically complete the keyword based on what a person is searching for or where they are (the so-called guided method). However, make sure that all keywords match the advertising message.
Always incorporate keywords into the text naturally , they must make sense in context. Avoid excessive optimization (keyword stuffing). A large number of key phrases looks unnatural and causes:
lower quality score and thus higher cost per click.
For client FitnessDK, the name of Aleš Lamka is among the frequently searched key phrases. Incorporating this KW into PPC texts is in line with the strategy of attracting sports enthusiasts to buy products used by the online trainer and European bodybuilding champion himself .
How to write a strong call to action
Your call to action should be direct and communicate exactly what you want the user to do. Make sure it is action-oriented and creates a sense of urgency or importance. What really works in practice:
Action verbs – buy, order, download… We have the latest fashion pieces will not get people to take action as reliably as, for example, Check out the latest fashion pieces .
Reason to act – Why should a user buy, order, download something? They have to gain something from it.
Download the e-book to finally get rid of the pain .
Buy the XY dress and be the star of every party.
Words that evoke emotion – Plan your dream vacation . Eliminate uncertainty . Join satisfied customers.
FOMO – fear of missing out is a very effective motivator, but it works best in conjunction with a ukraine phone number data reason for urgency (the event only lasts until a certain date, during a specific period, etc.).
a pinch of cheek – It's a bit thin ice, but it can be worth it.
End your crappy diet and finally lose weight.
Don't be a pushover and buy unique fashion pieces.
For FOMO, you can use the countdown function mentioned above. Here's how to set it up:
The text itself will then look like this:
The next example contains both action verbs and a reason for acting:
The pitfalls of PPC copywriting
The limited number of characters forces us to shorten the text, especially in the title, significantly, but the message should still remain clear . If you can't fit in just one character, there is a struggle, for example, whether to leave out a period at the end of a sentence or a space between a number and a unit (500 CZK, etc.). However, we should still adhere to the rules of spelling, grammar and style so that the ads look credible.
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