Now that you understand a little better (I hope) what SMTP means, let’s get to what you’re really interested in: email deliverability.
The SMTP server you use to send your emails is associated with a specific IP address. This IP address is directly related to deliverability as it is the address that ISPs use to verify your sender reputation.
Due to the nature of their service, the SMTP servers configured by traditional email providers (Gmail, Yahoo, Outlook, etc.) are not adapted to handle mass email sending.
The reason for this is that their IP addresses are not closely monitored, meaning india phone number list you could be sending emails from the same server as a spammer. Therefore, if you send bulk emails through classic email providers like the ones mentioned above, you are likely to end up in the (dreaded) Spam folder.
What is the solution to this SMTP server problem?
If you want to achieve the best possible deliverability for your bulk emails, you should use a professional SMTP relay service that has been specifically configured for the purpose of delivering bulk emails.
At Brevo, all of our servers are built on a solid, reliable infrastructure that allows us to send millions of emails every day for our customers.
Because we maintain strict control over all of our IP addresses, our users can benefit from excellent deliverability for both marketing and transactional emails.
If you need even more control over your email sender reputation, Brevo also offers dedicated IP addresses to our highest volume senders.
This means that you don’t have to worry about anyone else’s sending behavior as it won’t affect the “deliverability” or deliverability of your emails.
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