CRM or customer relationship management

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A CRM system is a must for recording customers and potential customers. It allows you to better sort important information about customers and at the same time evaluate business activities more effectively. We can recommend, for example, Pipedrive or Raynet .

An emailing solution is a must
There are many good e-mailing solutions on the market. At Včelište we use Drip , our clients have liked the Czech tools Ecomail and Smartemailing . To make your choice easier, we have compared the most used e-mailing solutions with which we have personal experience. See what the results are.

Don't forget about evaluation
Google Analytics 4 is a given, you simply cannot do without this tool in e-commerce. At Včelište, we also use Looker Studio , in which we create a complete report with the results of the entire funnel . It combines data from advertising systems, the website, email tools, etc.

Automating the entire process will make your work easier.
It is a good idea to automate the lead nurturing process. The tools mentioned above, or applications like colombia phone number data Zapier or Make , will help you, thanks to which you can connect different systems and tools together and automate processes . This way, you can automatically let the CRM system know that someone has expressed interest in an offer in an email. The system will automatically schedule a salesperson's call as soon as the contact registers for your free version or downloads an important document. These applications offer thousands of different options.

Start lead nurturing marketing as soon as possible
As you can see, lead nurturing is a thoughtful marketing process that brings in potential customers, then builds relationships with them, listens to their needs, and guides them through each stage of the buying journey. Don't hesitate to put lead nurturing into practice so you can start reaping its benefits as soon as possible.

Get your lead nurturing tailored to you
We will not only prepare the entire campaign structure for you, but we will also help you with the implementation itself. We will set up automated funnels that will become a functional customer acquisition machine.