If your customer leaves without answers, they will continue their search and find their solutions elsewhere; you automatically lose that sale. Whereas, with an online store, these customers have a place to find all of these answers, continue to interact with your content and who knows, possibly find other interesting articles. Your site has a greater potential to leave a good and lasting impression on them and close a sale.
Consider, for example, Homesense , which has a website but has chosen not to sell online. Despite its status as a big box store and its reputation for a nice selection of unique furniture and homewares, the fact that dentist data you can only shop in-store is a huge disadvantage. Not even the option to buy online, and at least, pick up in-store. Can you imagine how many potential customers decide at that moment to make another call and buy elsewhere? Don't make that same mistake.
This Monday, February 26, Lightspeed organized its Liège Entreprend event in partnership with the restaurant Moment , the BRA (Belgian Restaurants Association) and Gault & Millau . Throughout the evening, experts from the restaurant sector discussed the trends, challenges and opportunities to expect in 2018. Discover in this article a summary of the points discussed with them.
It means continuous sales at any time of the day, in all four corners of the world, or simply better visibility for your local customers. Above all, it means accommodating all your customers with the options they are looking for.
Having an online store means never closing your doors
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