Given the target audience of our client FitnessDK, a relaxed communication style is appropriate.
Keep in mind that each subpage has its own specifics.
The content of your e-shop should definitely have a consistent style, but don't forget about the specifics of individual subpages. Customers will expect different messages from product descriptions, and different ones from your company page.
Let's look at it in more detail.
The main page as a summary of the most important information
The front page will be visited by users who probably don't know much about your e-shop yet. If the page doesn't attract these visitors, it doesn't matter how great the copy you have on the product subpages. It's important to show who you are, what you do and what your advantages are over the competition in the first few seconds. Briefly, clearly and concisely.
Don't underestimate user testing. During it, you show users the main page for just a honduras phone number data few seconds and then ask them the following questions:
Who is it suitable for?
What are its positives?
You can use the following elements to communicate the most useful information:
Title
It should contain the main benefit of your e-shop.
At first glance, it must be clear what you will help visitors with.
TIP: Read how to write headlines that increase clicks .
Subheadings and paragraphs of 2-3 sentences, possibly with bullet points
Focus on a more specific explanation of what you offer, who it is useful for, and why.
Show customers that you understand their problems and can help them.
Competitive advantages
Show how you are different from the competition.
In addition to texts, use icons, pictograms or images here.
- Board index
- All times are UTC
- Delete cookies
- Contact us