Check your company's website and services with 3C analysis

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"3C analysis" is used in various situations, such as at the corporate level, division level, and product level. The perspectives of "Customer (customer, market)," "Competitor," and "Company" are also effective when improving a website. Here, we will focus on specific points to investigate and analyze from each perspective.



1.Customer: Analyze customers and the market
The key points for Customer are to grasp the market size, the market growth rate, and the true needs of the customer base. The market size is calculated by summarizing the contents as numbers from publicly available data. Customer analysis involves deriving needs from various sources, such as surveys, interviews, Q&A content, and consultation examples.

Specifically, the following contents are considered.

More specific customer targeting
Organize the purchasing characteristics of armenia whatsapp data your target customers
Quantify the market size of your products and services
Investigate market maturity stages and changes
Examine the concerns of your target customers
Identify problem areas on your site
Understand your target needs
Investigate what sites your target audience frequently visits.
Research what information your target audience is looking for.


2.Competitor: Analyze your competitors
Analyze the current situation of competitors and analyze how you are differentiating yourself from your competitors. Compare multiple competitor sites (5 to 8 sites on average) instead of just one. Also, if there are stores, investigate the contents of the stores.

The specific analysis contents are as follows:

Situation of competitors (annual sales, market share, number of employees, production capacity, etc.)
Advantages of competitors' products and services
Weak points of competitors' products and services
Features and usability of other companies' websites
Characteristic content from other companies' websites
How to display products on other companies' websites
What unique support and services do other companies' sites offer?
How are your competitors using social media?
What methods are your competitors using to attract customers?