These visual elements can be

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Podcasts vs. Radio
As we explained in the section « History of podcasts » , radio was crucial for the creation of podcasts. However, although the two entertainment media may share a history, there are many differences today.

These differences include:

The Curation: Podcasts are often more curated than radio, as producers can edit them before publishing.
Production quality: Many podcasts include background music and sound effects that producers edit out during post-production
Visuals: Podcasts can include visuals (more information in the “Audio and Video” section)
Approach: Podcasts often delve into the nuances of a topic over the course of several episodes, while many radio shows (especially morning and late-night shows) use an “easy-listening” style that people can tune in and understand at any time.
Medium of distribution: Podcasts are distributed over the Internet
Although podcasts and radio are different, they also share similar elements. These elements include a reliance on narrators, ad breaks separating segments, and a strong focus on audio to tell a story.

How podcasts work
The podcast world typically works like this. First, someone records a podcast and edits it. Then, they publish it through a podcasting platform or directly to their website using an embedded audio player . Once the podcast producer has published their podcast, consumers listen to it via their computers, tablets, or phones.

To understand how podcasts work, you need to understand two key things: video podcasting and the typical podcast format.

Audio and video
Podcasting started out as a purely audio-based medium, but that has changed today. As of October 2021, podcast database Listen Notes estimates that there are over 2.6 million podcasts australia phone number data available online. Experts believe that around 17% of them include visual elements.


A live video stream showing the podcast hosts as they speak
Slides with different images, infographics and charts to demonstrate key points
Dramas, videos and pre-recorded interviews
While visuals aren't necessary for a podcast to be successful, they can enhance the podcast. That's because visuals can:

Demonstrate critical points that are difficult to convey through audio
They allow podcasters to attract a wider audience by creating content for users on video platforms such as Twitch or Youtube.
Create an intimate atmosphere between the presenter and the listener
Provide a competitive advantage that can increase video podcast return on investment (ROI)
Typical format (what to expect)
As we mentioned in the “ Types of Podcasts ” section , each podcast has a unique style. However, most podcasts follow a structure like this:

Summary of what happened in the last episode (if the podcast is sequential)
Introduction and title sequence of 1-5 minutes in length (this is one of the most critical parts of a podcast, as it has to capture the consumer's attention)
Content section of 5-25 minutes duration