Exploring Broad Match and Smart Bidding in Google Ads
Google processes trillions of searches every day, making it impossible argentina whatsapp number database advertisers to add keywords for every possible search. Using Broad Match and Smart Bidding is the best way to adapt and reach all relevant searches within your performance objectives.
Broad Match: Maximizing Visibility
When using broad match, sometimes multiple campaigns and ad groups can be relevant to the same search traffic. For example, if you own a skydiving business and want to configure your search ad campaigns based on business objectives, you could have one campaign promoting advanced skydiving courses and another promoting obtaining a skydiving license.
Ad Group Overlap: A Challenge to Overcome
Because broad match will match relevant traffic expected to work for your keywords, a search like "skydiving certifications near me" could match both the advanced courses ad group and the skydiving license ad group. While broad match and smart bidding ensure you maximize your performance, a less relevant ad may be used due to the overlap in goals and budgets between these two ad groups.
AI-Based Keyword Prioritization: Finding the Best Match
This is where AI-based keyword prioritization comes into play. First, it checks to see if there is a keyword identical to the user's search. If there is, it will be prioritized. However, if there isn't an identical keyword, AI-based prioritization will determine which keyword and ad group is most relevant to the search.
Conclusion: Optimizing Your Ad Strategy
To help the system understand what's relevant, you should consider the meaning of the search term, all the keywords in an ad group, and the landing pages within the ad group. Make sure each of your ad groups has a clear theme that's easy to distinguish from other ad groups. Use AI-based keyword prioritization and broad match to reach more relevant queries and improve your performance in Google Ads.