Let's look at the research:
Nuance (artificial intelligence developer):
90% independently searched for answers to questions on the website.
Salesforce (CRM system developer ):
89% of millennials first search for an sweden mobile database to a question online before contacting customer service.
Forbes (financial and economic magazine ):
40% of customers preferred self-service to communicating with people.
Zendesk (customer service software developer ):
91% of respondents said they would use a knowledge base if it existed and met their needs.
SuperOffice (CRM system developer ):
67% of clients prefer to resolve the issue themselves rather than communicate with a company representative.
What does the knowledge base provide?
Reduces costs
An informative knowledge base will answer customer questions about using the service. Technical support will have time for more complex tasks - non-standard errors, emergency situations, special conditions for customers. Even if your company is growing and there are more and more customers, you can do without expanding your staff.