According to a recent study, 81% of consumers want brands to be more responsive to their needs and offer immediate solutions. However, they are also distant and reluctant to engage: they don't read emails, hang up the phone, and refuse to be approached by consultants.
Is this a new trend? Or is there something wrong with your customer service? Welcome to the age of the hermit. That's where Covid brought us - and where it left us, writes The Economist. Instead of going to restaurants and beauty salons, we are spending more and more on home and garden products. Instead of making phone calls or having face-to-face conversations, we are choosing messengers and apps.
How to deal with this and build a sales and marketing approach that will suit france phone number data both businesses and customers? We were intrigued by the “ hermit consumer paradox ” and decided to explore it.
Who is the "hermit"?
The name comes from hermit crabs, which live in empty shells to protect themselves. In a figurative sense, hermits are people who are more comfortable interacting online than offline. This applies to everything: work, entertainment, sports, shopping, ordering services, etc.
If you call such a person and offer them a discount on their favorite perfume for their birthday, they will say: “Thanks, but send it to me on messenger”. And if that is not possible, they will simply refuse, even if the offer is really good. A hermit will probably not go to a restaurant for dinner, but rather order home or buy groceries at the supermarket and cook dinner themselves.
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