Demographic and geographic segmentation

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If your e-commerce reaches a state, region or city and is targeted at a gender and age, you can use two types of segmentation to reach your audience:

Demographic: according to the age and gender of the person;
Geographic: according to the location where the user accesses the Internet.
Segmentation by interest category
Finally, interest category targeting, where ads will appear on sites based on the interest category of your product or service .

Like the example we gave earlier: a sporting goods store appearing on sports blogs.

Boosting Sales with Remarketing
Have you ever wondered why offers for products or services appear on websites you searched for or visited recently?

It may seem like magic or spying, but that's nothing more than remarketing !

This is an extremely powerful sales tool, because even if the person is not on a website related to your product or service, your offer can be displayed.

This makes the person remember their problem to be solved or need to be met.

With just one click, your potential customer is on the product page.

This is called Dynamic Remarketing.

In addition to that, you can display personalized messages, make offers and put the person one step closer to purchasing.

Most users do not buy a top-quality product from an south korea mobile database e-commerce site. This data is generated by various factors such as:

e-commerce credibility;
competence;
doubt about purchasing the product;
bad experiences with other websites;
delivery times,
inter alia.
This is why your company should invest in remarketing, to remind customers that you are there to answer all their questions, make other buyers' reviews visible, and offer discounts.

Remember: Dynamic Remarketing is ideal, mainly for virtual stores that have a high number of products and a solid reputation.

If your e-commerce is just starting out and doesn't have much of a budget for advertising, focus on specific products and advertise to a targeted audience.