How to (sur)vive in the attention economy and not sink in an ocean of information

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It is common to define our time as the information age. But if access to information is virtually unlimited, what generates true value in the economy is not the information itself. But what allows it to be absorbed. In other words, attention is the great gold mine of our era. At all times, brands are israel mobile database to attract consumers in a universe full of content and entertainment. Therefore, your company's stance and the strategy you adopt in the so-called attention economy will be decisive for surviving in this apparently chaotic scenario.

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Attention has long been a valuable commodity
Tim Wu, who coined the term “net neutrality,” discusses the pros and cons of the attention economy in his book The Attention Merchants: The Epic Scramble to Get Inside Our Heads. The author shows that this race for attention did not begin with the Internet, but in the 19th century, with the emergence of the New York Sun tabloid. Its creator Benjamin Day discovered that he could get rich selling newspapers for pennies, since he could actually make money by capturing readers’ attention.

Since then, the way the industry operates has not changed much. However, with technological advances and increased access through the evolution of the internet, the competition for attention has become increasingly fierce. As we have already discussed in this article about the future of advertising , it is necessary to create increasingly relevant and personalized content. And if the goal is to attract and retain attention, your company competes not only with competitors, but with any and all forms of entertainment or distraction.