How to do SEO for e-commerce?

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It's time for practice! Below we will review the stages of an SEO strategy for virtual stores so that you can start working right away.

1. Set a SMART goal for your strategy
The first thing you should do in an SEO strategy is to define the objective you want to achieve.

To do this, setting SMART goals is ideal, as with them you can keep track of your progress in an organized manner.

SMART goals are:

specific,
measurable,
achievable,
realists,
a defined period of time.
An example of a SMART goal could be: “increase online store visits by 10% by the end of the first quarter of 2020.”

As you can see, this is an achievable goal, which is not exaggerated and can be monitored throughout the quarter and at the end of it to see if you achieved it.

2. Define your product keywords
After establishing the overall objective of the strategy, the next step is to deal with keyword analysis. This stage is the backbone of any SEO strategy for e-commerce.

In particular, keywords for e-commerce focus on informing or selling.

In the first case, you will need to have a blog to position long-tail keywords that answer your users' frequent questions about your products. They are ideal for educating the user.

For the second case, the keywords should focus on the products and, therefore, are usually head-tail .

For example, users interested in an iPhone will type the name of the latest model into Google, perhaps accompanied by the words "price" or "buy."

If you manage to position your product page for this keyword, you will have already made half of the sale.

At the same time, these keywords tend to have a lot of competition, so you can't ignore the highly-rated long-tail keywords, like the example we showed for "buy dresses online."

To find your keywords, you can use Google Keyword Planner or SEMRush's Keyword Research tool.

You can even scan your competitors' website to usa mobile database find out what their keywords are and use that as a guide!

With the keyword ideas you get, you will have to choose only one word per product to avoid so-called " cannibalization ." To do this, you can use canonical tags, which inform the search engine which page to display to the user.

The goal is to choose the one that best fits what you sell and matches the user's search intent . In addition, it should ideally have a considerable search volume and a low level of competition.

But taking into account that this is not always going to happen, you can use the Topic Clusters strategy . It involves choosing a main page, which can be the one of your most prominent product, and strengthening it with internal links on related pages.

This way, you will make the search engine algorithm understand that this product is a focus of your company. Thus, it will reach the page of this product through several different routes, with those internal links that you established.