What are MA, CRM, and SFA? Definitions and features of each system

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MA CRM System

From here, we will introduce what MA, CRM, and SFA are, as well as the definitions and features of each system.

The role and function of marketing automation (MA)
Customer Relationship Management (CRM) Overview and Key Features
Characteristics and usage of sales force automation (SFA) systems
MA CRM SFA
Features It has the functionality to reach out to potential denmark mobile database customers. Equipped with functions for managing customer information and providing campaign information It is equipped with a function to allow customers with whom negotiations have been decided to place orders.
Usage Scene Approaching users before they become customers Approaching users after they become customers Approach to converting prospects into formal customers
What is Marketing Automation (MA)? Role and Function
MA (Marketing Automation) is a tool equipped with a function to approach potential customers.
It is used to target a large number of users and automatically send useful information to acquire lead customers.

However, even when using MA, it is meaningless to send out information randomly without narrowing down the target.
Set a persona that is likely to become a customer and use MA to effectively carry out marketing activities.

The basic functions of the MA tool are as follows:

Lead management features
Scoring Function
Scenario creation function
Email creation and delivery function
Landing page/form creation function
Reporting and analysis functions
Advertisement integration function including SNS
System integration with SFA and CRM
What is Customer Relationship Management (CRM)? Overview and Key Features
CRM (Customer Relationship Management) is a tool equipped with functions for managing customer information and providing campaign information .
Approaching new customers is important, but it is also important to approach existing customers in a way that keeps them coming back.
By effectively utilizing CRM, you can solidify your approach methods and content based on the needs of existing customers.

However, it is important to strike a balance by taking into account information from MA and SFA, so that the approach and content provided do not end up being biased towards the needs of existing customers.