What fresh content really means to Google

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Keeping your content fresh is important for providing a better user experience. It signals to Google that your site deserves to be ranked high in search results.
In every SEO course, you learn that search engines germany phone number data love fresh content, which can help optimize your website for search engines . But rarely do you learn what exactly fresh content means and how search engines evaluate it.

What is fresh content?
Fresh content refers to content that has been recently published or updated. Google and its users value fresh content positively because it is more likely to be accurate and up-to-date. If a user is searching for currently trending or time-sensitive keywords , Google will favor newer pages because it assumes their information will be the most up-to-date.

Google can record the following content data information for any URL, which it then uses to judge the freshness of the content:

· Published: when the page was uploaded to the web.

· Indexed: when crawlers first discovered the page and added it to Google's index.

· Last crawl: when the page was last crawled by these robots.

· Modified: when the page was last changed.