How to make a good allocation of the social media budget 1. Find the Right Audience

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And then you might be wondering, where exactly is my audience located? On which channels do they have the greatest presence?

The first thing to do is to use the tools that the platforms offer to evaluate the audience. These tools store a large amount of data and historical statistics on the trends and demographic segmentations of the social network's users.

For this case we will take Facebook as an example, currently the most used social network in the world.

We see that you have a tool called Facebook Audience Insights , which can provide great insights about your audience based on demographics, geographic location, and interests.

Now, after identifying these characteristics, it is important to benchmark how your audience behaves on your competitors' social networks.

This way, you can understand and determine how, with what type of content and with what brands they are interacting on that network and additionally identify who is the best competitor within and outside of your category.

2. Consider your brand's story and customer journey
The main thing is to create content that fits our audience .

We need to find the right way to communicate morocco mobile database with the mindset of our potential buyers. The most important thing is to distribute the right content to the right audience through the right channel. And you may wonder, how is the way to achieve this?

The best way to do this is to map out the stages of the Customer Journey to establish the most significant touchpoints and thus send the right content. One of the most important points is to focus on long-term business objectives that create value.

Another valuable tip is to implement empathy in communication guidelines.

In today's digital world, it is very important to establish more personalized and human communication through the content delivered to potential customers, and in turn this will help increase their loyalty over time.