Google Analytics 4 represents a new phase. It is capable of integrations and is very user-centric. Below, you will better understand its main changes in relation to Universal Analytics.
Data Privacy
Although its predecessor already has a user bulgaria mobile database protection system, GA4 improves security with more privacy controls.
The tool does not rely on cookies to collect information, as it uses data modeling through machine learning. Therefore, GA4 does not store IP addresses, which guarantees greater privacy for all its users.
In fact, the solution provides resources for companies to comply with LGPD rules .
Cross-platform analysis
GA4 provides a comprehensive view of the entire customer lifecycle. And this is regardless of which channel your organization uses. After all, the application integrates data from websites and apps.
That's why Google Analytics 4 is a multiplatform tool, aimed at users. This way, you can perform more in-depth analyses on behaviors, in addition to the performance of your channels.
What are the main changes with GA4?
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