Types of ABM: which one to choose for my business?

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Now that you know what types of ABM there are, you may have some questions. After all, what is the best option for your company in the short, medium or long term? How can you develop an assertive strategy?

The first step is to create your company's ICP. To do this, you need to collect some information such as the best accounts, target indonesia mobile database segments, main pain points, number of employees, time in the market, among others.

After these steps, carefully research and create a list of target accounts. This document will guide you on which type of ABM is best suited to your company. Also, don’t forget to outline the KPI goals and actions needed to implement the customized campaigns.

Finally, detail how the chosen type of ABM will be implemented, establishing specific, measurable and achievable goals within a given time frame. To carry out all these steps with greater knowledge and assertiveness, the help of specialized professionals and partners is essential.

Conclusion
As you can see, there are different types of ABM. Each of them brings specific advantages to different accounts and moments in the purchasing journey . Regardless of the sector you operate in, it can make your marketing even more attractive.

One final tip is to adopt performance indicators to measure short and medium-term results. So, put this strategy to work for you and see how lead generation can become easier and more efficient!