What can’t be missing from a visual identity manual?

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Creating a visual identity is a complex process that, as we said, involves many details. So, you can't simply create a logo and think that your brand is ready.

Below, we have gathered together the essential elements for a visual identity manual!

1. Brand presentation
It is important that the brand manual taiwan mobile database a presentation of the company, expressing its values, mission and communication objectives with the public. This makes the document even more useful and strategic for the marketing, sales and design teams.

2. Details about the brand personality
Along the same lines, it is essential to bring in the elements of brand personality. Therefore, we are talking about brand archetype , tone of voice, humor and even the type of language adopted, such as more informal or formal.

3. Graphic elements
Don't forget to include the graphic elements that differentiate your brand, such as logo, typography, most used colors, icons and other essential details.

4. Technical information
Finally, technical information, such as font sizes and image dimensions, must be clearly detailed in the brand manual. The idea is for this document to be a guide for all professionals who need to work on promoting the company.