You can achieve that by using the inverted pyramid model. Here’s a great example united kingdom phone number library from morphe:as you can see above, you need:a concise and catchy headline with the key message of your campaignhigh-quality newsletter images to persuade the readera converting cta to show them what to do nextall of the above are essential to ensure a high click-through rate and more conversions.Generally, you don’t want to clutter your email with too much text or information. Adding visuals will help you avoid walls of text and make your email unique and memorable.
Moreover, when it comes to your email copy, try to keep it short, on point, and relevant to your subject line.Just take a look at this successful email marketing example by guess:also, don’t forget that personalization is crucial if you want engaged subscribers. So, try adding their name in the subject line to personalize your email or use advanced segmentation.Finally, your ctas should be as clear as possible. Be sure to use consistent colors and avoid adding too many; otherwise, your subscriber will get distracted.
