To catch Facebook users’ attention, LG promoted a teaser video highlighting the funniest laundry fails. The click-to-Messenger ad reached 29- to 54-year-old audiences interested in home appliances.
After clicking on the ad, users were taken to the Messenger window where they could interact with an automated Laundry Consultant using a pre-installed augmented reality (AR) camera.
The consultant asked customers about their specific laundry pain points and gave advice for preventing laundry failure. At the end of the conversation, users got links to product promotions.
Generating leads: Jasper Highlands
In collaboration with Newscome Interactive LLC, the land development norway mobile phone numbers database advertiser, Jasper Highlands launched a lead generation campaign on Messenger. As a result, the company saw a 13% increase in leads and a 5% improvement in lead quality.
Trying to engage audiences that never clicked to a website from sponsored Facebook posts, the advertiser launched click-to-Messenger ads, which directed people to a full chat sequence. By using an embedded lead capture form, Jasper Highlands managed to gather high-quality leads and follow them along their customer journey.
Driving sales: Uber Eats
Uber Eats used Facebook Business Messenger to promote discount coupons and encourage new customers to make their first order. Adding Messenger to their marketing mix allowed them to drive four times more purchases and six times more first orders.
Facebook Messenger for Business example Uber Eats
Uber Eats discovered that click-to-Messenger ads delivered significantly better results than ads that clicked to the app. By taking users to Facebook Messenger, the company was able to open up direct conversations with potential customers and get more orders at a lower cost.
Assisting prospects in the buying process: Lalo
Lalo used Facebook Messenger for business to re-engage website visitors. The brand was retargeting prospects with click-to-Messenger ads, encouraging them to enter the conversation experience in Messenger.
With the help of a virtual assistant, Lola managed to create personalized shopping experiences and help out with their prospects’ buying decisions, achieving a three-times higher conversion rate.
Facebook Messenger for Business example Lalo
Lalo wanted to use Messenger to help their shoppers find the right fit and improve the customer experience. They supassed their goals, reaching a 41% lower cost per conversion (compared to ads that clicked to the website) and seeing return on ad spend (ROAS) more than triple.
