09 March, 2018 @ 2:16 pmby Gonçalo Sousain Applications , Digital Strategy Success Stories , Digital Strategy , Digital MarketingLeave a comment
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The advent of the Internet and everything it makes possible is fantastic, isn't it? After all, together with smartphones and a whole range of gadgets, we now have options for all tastes and which, above all, meet the different needs of each person. In each area, there are market niches emerging that break up the most varied industries according to different human needs and flaws.
Here, we bring you one of those cases that – make no mistake – ends up being india email list very useful and really making life easier.
The application, or app in Brazilian, is called MyTherapy , and has already been downloaded more than half a million times and has continued to grow in recent times. The app aims to become a reference by positioning itself as a solution within eHealth to solve the problem of adherence to medication regimens.
Adherence to medication regimen: how important is it, after all?
According to 2009 data from the World Health Organization (WHO) , 50% of all medical prescriptions are not followed correctly. By not taking your pills correctly or not taking them at all, it is more likely that the treatment will not have the desired effect, especially when it comes to chronic diseases.
Furthermore, in monetary terms, it is estimated that billions of euros are wasted by public health systems and private health operators throughout this process: the number of patients increases, the waste of medications taken outside of office hours contributes, and finally, the greater number of treatments required and all their associated costs
MyTherapy: a simple but intuitive concept
It is not difficult to imagine a solution to this issue, however, it is not so simple to materialize this into an effective response. MyTherapy tries to aggregate all this information in an app with different functionalities.
The app easily adapts to your life and can help you with this. MyTherapy reminds you which medications to take, when and how often. In addition to medications, the app allows you to record symptoms related to your current treatment and helps you improve your lifestyle by reminding you to exercise.
Reminders help, they serve different treatments regardless of their complexity, and range from medications to alerts to go for walks or other physical activities, including recording symptoms relevant to the user, or measurements such as blood pressure or blood sugar.
At the end of all these records, one of the best-designed functions of the app is the possibility of having a PDF report with the progress of the various symptoms and measurements, which can be shown to the doctor and will give him a detailed view of what has been happening. This report shows data and variations of all the symptoms entered, indicating improvements or worsening.
In addition to all this, MyTherapy also manages patient stocks, alerting you when it is necessary to refill the pill shelf.
Furthermore, the app is considered one of the safest in terms of security, as it does not sell or distribute user information to third parties, which is often not the case in the eHealth sector.
With all this, and despite the concept being simple, it ends up being intuitive – the application has proven to be an added value for those who use it, allowing them to have treatment in the form of a simple list of tasks on their mobile device.
Finally, MyTherapy , which is available for iOS and Android , is completely free , with no registration required, no ads and no paid features within the app. With over 15 languages available – including Portuguese – the app aims to be a personal health assistant that helps with each user's treatment and converts the most complex treatments into simple to-do lists.
MyTherapy app: ideal for taking medicine at the right time
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